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The AI Hype Makes It Sound Like Data Will Cure Cancer

  • Writer: Miranda Marchant
    Miranda Marchant
  • 4 days ago
  • 4 min read

Why 2026 Must Be the Year Oncology Leaders Add AI Strategy to the “People, Process and Technology” Triad



The hype cycle surrounding artificial intelligence in cancer care has reached a familiar but dangerous simplification: the idea that more data, better models or faster algorithms will meaningfully change outcomes on their own. This framing is seductive because it shifts responsibility away from organizational design and toward technology acquisition.


Experienced oncology leaders know better.


 Cancer is not treated by data. It is treated through the interaction of people, process and technology. That “triad” has defined every lasting improvement in oncology care delivery over the past several decades. AI has the potential to amplify that triad, but only if organizations introduce a fourth, often missing element: strategy.


2026 should be treated not as the year of broad AI deployment, but as the year of disciplined planning. For most oncology organizations, it will take years, not quarters, for agentic AI to mature safely within clinical and operational workflows.


The strategic choices made now will determine whether AI becomes an accelerant for value-based, patient-centered care or another layer of unmanaged complexity.


Why the Current AI Discourse Falls Short in Oncology


Neural networks have existed for more than four decades: 80 if you go back to the work of McCulloch and Pitts. Large language models have been researched for over twenty years: 70 if you go back to the work of Claude Shannon. What has changed recently is not conceptual novelty but hardware capability and economic feasibility. That distinction matters operationally.


Much of the current discourse implies that oncology is on the verge of a sudden intelligence breakthrough. Most near-term gains will come from better orchestration of known activities: navigation, triage, documentation, post-discharge follow-up and care coordination. These are not glamorous domains but they are precisely where oncology practices struggle under staffing constraints and value-based accountability.


A second shortcoming is the assumption that AI adoption is primarily a technology decision. In oncology, AI directly influences prioritization: which patient receives outreach, which symptom escalation is addressed first, which post-acute risk is surfaced before it becomes an admission.


When AI begins to participate in decision flow, governance and strategy matter more than model performance.

The Core Tension for Oncology Leaders


The central question practice leaders face is not whether AI will be used. That outcome is already determined. The real tension is this:


How do oncology organizations cut through AI hype to define five-year adoption goals, then build project plans that integrate people, process, technology, strategy and governance without compromising patient trust or clinical accountability?


This question cannot be answered by pilots alone. It requires explicit prioritization, organizational alignment and a willingness to redesign workflows rather than automate existing dysfunction.


Governance Is the Rate-Limiting Step, Not Algorithms


U.S. regulatory frameworks already shape how AI can be used in healthcare. HIPAA governs data use and access. CMS conditions participation and reimbursement on documentation, quality reporting and program integrity. The FDA continues to clarify oversight for software as a medical device when clinical decision support crosses defined thresholds.


What remains underdeveloped in many oncology organizations is internal governance. Few practices have clearly defined who owns AI-driven prioritization logic, how bias is monitored or how clinical leaders can override automated pathways without creating parallel work.


This governance gap explains why AI often stalls after pilot phases. Either systems are constrained so tightly that they deliver marginal value, or they operate without sufficient guardrails, creating risk that leadership is unprepared to manage.


Why Patient Support Must Anchor Oncology AI Strategy


Patient navigation, triage and supportive care are where AI’s operational value is most defensible. These functions are longitudinal, data-rich and closely tied to value-based and clinical outcomes such as avoidable ED use, care plan adherence and patient experience.


AI focused narrowly on data science will not solve oncology’s core challenges. AI embedded within patient support infrastructure can help address fragmentation, variability and capacity limits that clinicians have compensated for through unreimbursed, personal effort for years.


Importantly, this is not speculative. Programs that combine standardized workflows with proactive monitoring consistently outperform those reliant on episodic encounters, particularly under value-based contracts. AI amplifies these models only when strategy dictates how technology supports care rather than substitutes for it.


Where Reasonable Leaders May Disagree


There is legitimate debate about how quickly agentic AI should be introduced into oncology workflows. Measurement lag, heterogeneous practice environments and uneven data quality complicate evaluation. Some leaders may reasonably conclude that conservative adoption best protects patient trust.


That position is defensible. What is less defensible is allowing AI capabilities to emerge reactively, driven by vendors or isolated pilots, without an articulated strategy.


The risk is not that AI moves too fast, but that it moves without leadership.


Implications for Oncology Decision-Makers in 2026


The organizations best positioned for AI over the next five years will not be those with the most advanced tools. They will be those that:


  • Explicitly define where AI is allowed to influence prioritization and where human judgment must remain decisive

  • Redesign navigation, triage and post-discharge workflows before introducing automation

  • Align AI initiatives with value-based and clinical care objectives rather than departmental efficiency metrics

  • Establish governance structures that anticipate agentic behavior rather than reacting to it


These are strategic choices, not technical ones.


Closing Perspective


Across oncology practices, a critical gap remains: AI adoption is outpacing AI readiness.

Cancer care will not be transformed by data alone. It has never been. Progress has always depended on aligning people, process and technology in service of patients. AI has the potential to strengthen that alignment, but only if strategy leads adoption rather than follows it.


2026 should be treated as a planning horizon, not a finish line. Oncology leaders who invest now in governance, workflow redesign and patient-centered strategy will be prepared when Agentic AI matures. Those who wait for certainty may find that decisions have already been made by systems they did not design.


How My Work Aligns with This Perspective


My work at SvobodaConsulting.com focuses on helping oncology organizations navigate precisely these challenges:


  • AI readiness and governance assessments grounded in oncology operations

  • Strategy development for navigation, triage and post-discharge AI use cases

  • Workflow and role redesign to support value-based and clinical quality objectives

  • Executive and board advisory support translating AI concepts into accountable decisions


The goal is not faster adoption. It is responsible adoption that strengthens patient support, clinical trust and organizational resilience.


If this article resonates with questions your organization is already asking, those questions are likely coming at exactly the right time.

 
 
 

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